Another Google Algorithm Change To Impact 35% Of Searches: "various incarnations of the Panda Update have caused several big-name websites to lose as much as 80% of their traffic.
And now Google seems to be at it again, this time with an emphasis on ‘freshness’. The company announced in a blog post that work has been completed on its indexing algorithm dubbed ‘caffeine’ which will now give users more up-to-date information on searchers performed using Google. The new indexing system will reportedly affect about 35% of searches and users can expect to get streamlined search results."
'via Blog this'