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Saturday, November 26, 2011

Klout is bad for your soul - Klout -

Klout is bad for your soul - Klout - ". We’re allowing a metric to do a human’s job.

I’m not saying Klout isn’t trying, in terms of assessing influence and engagement fairly. The problem is, it can’t.

Klout attempts to boil down complex social interactions into a single, absolute number.

Systems of standardization, which is essentially what Klout is, have a particular potent history of this kind of reductionism. Until the 19th century, education systems didn’t use grades as we know them. As they became standardized within the broad societal push for public education, they became a shared language and currency for everyone enrolled in that system. You know what an A means, more or less. So does everybody else."

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