The Top Ten Social Media Lessons of 2011: Part II - Forbes: "A great social media PR stunt is not always good customer service. And that’s okay.
In August, Morton’s Steakhouse earned a great deal of attention in both social and traditional media for responding to online influencer Peter Shankman’s hungry tweet from an airplane, and meeting him at Newark’s Liberty Airport with a steak dinner. In the resulting coverage, everyone from the media to Shankman himself proclaimed the incident an example of solid customer service by Morton’s."
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