Why Social Is So Disruptive to Traditional Marketing | Social Media Today: "All the kings' horses and all the kings' men couldn't put traditional marketing back together again...
On a warm day in May 2009, I impetuously made a bet with a friend, an EVP at a huge traditional agency, declaring that within 36 months – digital marketing would dominate all media spend. My normally reserved friend let out a snicker of disbelief since traditional media accounted for 90%+ of all spend at the time"
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