From The Editor 30/09/2010 | Co.Design: "Thanks for stopping by Fast Company's Co.Design. Here, we try to bridge the fuzzy border between design and business.
We started this site with a few simple premises in mind. First, design is a window onto the world at large, and the culture we live in. When a designer sets down to make something new, she can't help but have some idea about how some object could be so much better than ever before. This might be how the handle of kitchen tool curves, or the shape of buttons on a dialysis machine -- but it all comes from a similar motivation. Designers create objects that meet some unrecognized need. All businesses strive to do the same thing."
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