Tuesday, August 16, 2011
This Week @ ripe – August 5th « ripe – blog: "Take, for instance, a current client of ours out in California. We’ve been working with them over the past couple of months and have developed a super-colorful, extremely fun brand. While we usually encourage clients to stick with one or two brand colors, we decided to go out on a limb and use a half dozen or so interchangeable hues for this project. When it came time to design their business cards, we thought it might be fun to use all of their various colors on the back and to allow people to choose which color their business card would be. However we nearly threw that idea out before even presenting it to the client. Printing it the right way – with spot color – would require a six color print job which is tricky, time consuming and, of course, more expensive than a traditional four color run."