Don't Be Indiscreet or Illegal -- #7 of The 10 "Don'ts" of Corporate Social Media - Forbes: "Bad News Travels Fastest
Social Media’s reach is at once its greatest asset and steepest pitfall. It allows you to reach a vast audience, but bad news and PR spread like wildfire. Rep. Anthony Weiner had his infamous pictures up for all of minutes on Twitter, and he still got caught up in a media firestorm that destroyed his reputation and career. This is true for companies as well. Little mistakes – or ones that seem little at the time – such as not checking what a Trending Topic is about, can result in huge reputational backlash, so do pay attention."