Seed Source Info: How To Get On Top With SEO: "The inclusion of all those individual meta-tags will increase your rankings in search engines. Keep in mind that in the search results, the description from your meta tag will appear beneath the link to your website. You can use this to your advantage by creating a strong description that gives people plenty of incentive to visit your site. If you are using a popular CMS, you might be able to edit meta descriptions directly from the control panel."
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